What is an electronic cigarette?

E-cigarette is a nicotine-containing electronic product that imitates traditional cigarettes. When smoking, it will produce smoke and taste similar to cigarettes. Consumers can even take the initiative to choose a wide range of flavors, such as banana, watermelon and other sweet smoke oil types.

How popular are e-cigarettes?

Judging from the existing data, e-cigarettes are on an upward trend. As of 2018, 9% of American adults said they smoked e-cigarettes “frequently or occasionally”.

In the United States, 27.5% of high school students use e-cigarette products.

According to a 2019 survey, more than 5 million American middle school students have used e-cigarettes in the past 30 days. (U.S. Food and Drug Administration, 2019)

Nearly 1 million young e-cigarette users use the product every day, and 1.6 million people use the product more than 20 times a month. (U.S. Food and Drug Administration, 2019)

Global e-cigarette statistics

In 2011, there were 7 million e-cigarette users worldwide. By 2018, this number had increased to 41 million. (World Health Organization, 2018)

By 2021, there will be an estimated 55 million e-cigarette users worldwide. (Euromonitor, 2018)

In 2018, global e-cigarette sales reached 15.7 billion U.S. dollars and are expected to reach 40 billion U.S. dollars by 2023. ("The Lancet", 2019)

The three largest markets for e-cigarette products are the United States, the United Kingdom, and Japan. (Euromonitor, 2018)